Love can drive people to achieve the seemingly impossible. Son Tae Il (Cha Tae Hyun) has been in love with Ju Il Mae (Son Ye Jin) - ever since they were babies growing up as neighbors under the same roof - and is determined to marry to her someday. Despite having a 148 IQ, Tae Il is lackadaisical about his studies and doesn't apply himself. Il Mae and her father, Ju Young Dal (Yoo Dong Geun), devise a scheme to use Tae Il's feelings for Il Mae to motivate him to study. Young Dal challenges Tae Il to increase his school ranking from 300,000 to 3,000 nationally and to graduate from law school - then he has permission to marry Il Mae. Tae Il not only does just that - but he also gets accepted to law school at the top-ranked Seoul National University. After years of round-the-clock studying and trying to keep other would-be suitors away from Il Mae, Tae Il passes his judicial exam. But the reward he receives is the bombshell that Il Mae is in love with another man. Despite all of his efforts, will Tae Il ultimately lose the heart of his first love? "First Love Rally" is a 2003 South Korean comedy, also known as "Crazy First Love," and is the first feature film by veteran television director Oh Jong Rok.