Hae Joo did not grow up with a silver spoon in her mouth. She has had to study and work hard to achieve success as an oceanographer in the male-dominated shipbuilding industry. Kang San, on the other hand, is the son and heir to the major corporation that she works for. Hae Joo’s first love, Chang Hee, also makes something of himself through sheer determination but is still hung up on Hae Joo. Will a family secret change the course of Hae Joo’s life and everything she has worked so hard for?

A drama that contrasts a woman who succeeds with knowledge and reason and a woman who weaponizes appearance and sensitivity. Byun So Ra comes from an ordinary background, but she works very hard. She is then betrayed by her boyfriend and her dreams of becoming a professor fails. Byun So-Ra then joins a cosmetics company and she also meets a rival with whom she clashes in this cosmetics company. Jae Hee will play the leading man, Yoon Joon Soo. His character is a good looking, smart, and talented chaebol, as he’s the head of this cosmetics company.

Song Na Young and her husband, Jung Sung Min, desperately want a child but her husband is unable to get her pregnant. Her husband's friends decide to help them. But Na Young suddenly loses her husband in an accident and she gives birth to her daughter but does not know which of her husband's friends fathered her child. The father of Na Young's child can either be Han Soo Hyun, Choi Kwang Hee, or Hwang Kyung Tae.

As the director of her father's advertising company, Ma Yoo Hee (Han Ga In) is known as a witch for her ruthless, no nonsense character. After a string of failed attempts to hire a housekeeper, she (literally) runs into Chae Moo Ryong (Jae Hee), ex-medical student turned aspiring chef. As a way to work off his debt for crashing into her car, he agrees to become her housekeeper and personal love affairs coach for one month. Gladly, he gives her a makeover that attracts both her old friend Johnny Kruger (Dennis Oh) and her first love Joon Ha (Kim Jeong Hoon). Despite having a girlfriend, Sung Mi (Jun Hye Bin), Moo Ryong eventually finds himself falling for Yoo Hee.

Sassy Girl, Choon-hyang" is the 2005 interpretation of the "Legend of Choon-hyang". The story begins when Lee Mong-ryong is transferred from Seoul to a high school in Namwon, North Jeolla Province. Chun-hyang does her best to help Mong-ryong, her first love and the son of the Namwon Police Station chief, to enter a prestigious university. However, after meeting with Mong-ryong’s first love, Chae-rin, Mong-ryong’s love toward Chun-hyang is shattered, although Chun-hyang’s love remains unwavering.

One day, Byeon Hak-do, CEO of a famous entertainment company, appears in her life. He exudes confidence that he can make any woman fall for him. But as Chun-hyang shows no interest in him, his self-esteem is damaged profoundly. Byeon Hak-do is determined to make her love him.

Source: KBS Global Marketing